JP Morgan Forecasts for China Online Ad Market
Coverage from China Web 2.0, Kaiser and Chinalytics.
Estimates are for strong growth, around 50% in 2008, slowing to 30-40% 2009-2011 and the online ad market to increase to more than 10% of the total China advertising market.
Some questions raised over the figures. CTR high, even for Baidu, even for search advertising.
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