Adding Fuel to the Fire - China SEO
Posted April 14th, 2007 by admin
in
Fili, Lonnie, Mark and Rick have been having a China SEO party, but thanks to Webmaster World I've come across an excellent site about SEO from a Chinese perspective.
It's mainly written in Chinese, but there are some interesting articles. The site is China SEO Blog and an article to get you started is an interview with Google (which actially comes from yet another site).
Google Translate does a good job at translating the contents on this site, and makes for an interesting read from someone who has the Chinese language resources and local knowledge at hand.
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There is some innovation...
I don't mean to be so pessimist about Chinese innovation.
There are lots of good stuff going on:
mojiti.com Video annotation site
buhua.com Amazing Flash Animation
(there's two that come to mind right away)
Where's Baidu?
All the Chinese SEO blogs that I've browsed through - like this one - only discuss Google China and Yahoo China, quoting from other western blogs. It's disappointing. Where's all the original information about the Chinese market and the leading search engine - Baidu?
(BTW - Do you really want every one who want to add a short comment to register?)
Indeed
The way I see the Internet in China, specifically the Chinese Internet, is an arbirtage of the US-based Internet.
Rick recently posted about the blatant lack of innovation going with mainstream/emerging mainstream Chinese websites. There are a few really interesting ideas out there, but they seem to be in very specialist niches. The recent story about only 2.3% of Chinese Internet using tags is further demonstration of an under-developed audience.
So... why should blogging about the Internet be any different? Innovation is under-developed, the audience is under-equipped with knowledge that can help get something (rather than being fed it by a portal). Had a meeting with a Chinese website designer on Thursday. A friend (the client) wanted a white-space rich, easy on the eye site; the designer almost fell off his chair!
I've seen a few China SEO/general website blogs (Isaac Mao being a personal favourite, despite his fondness for Anothr) and I'd agree they focus on Google. A possibility of their focusing on Google is because that's easier to do - there's already a body of literature about it, there's already a certain evolution of knowledge and it provides a starting-block. With Baidu there's a dearth of information and it's hard to get that initial position/sharing of strategies. It's harder to do. With the language barrier, it's pretty easy to arbitrage information from the English language web to the Chinese language web and appear interesting and insightful to a primarily Chinese-language audience, minimum effort required.
[This site was originally a jotting-board for my thoughts. It will be modified/further Drupalised/de-blogged soon. Super-busy with something else at the moment, but your comments are appreciated.]
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